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Roots and Wings

Peter Schreyer: Designer, Artist, and Visionary

The life and legacy of eminent designer Peter Schreyer

Meet one of the most influential designers of our time—a book about heritage, creative vision, and leadership, and what design can do for the future. Roots and Wings explore the life and work of Peter Schreyer, one of the most influential car designers of our time. A Renaissance man with an eye for detail and foresight for innovation, he geared himself toward success. Responsible for the births of some of the most iconic cars ever, his industry experience with Volkswagen, Audi, Kia, and Hyundai brought instant classics to the road.

Schreyer embodies a conduit between the West and East—bridging his homeland’s history of automotive design with South Korea, a country that has experienced stratospheric growth on the world stage in just a few decades. Looking at the formative moments and pivotal artistic discoveries that shaped his creative mindset, Roots and Wings is the story of how a man helped two polarizing cultures merge to create something unique and left a mark on history, and the future, in the process.



Editors: gestalten
Release date: October 2021
Format: 22.5 x 29 cm
Features: Full color, hardcover, stitch bound, 336 pages
ISBN: 978-3-96704-033-3

Born in 1953 in Bad Reichenhall, Peter Schreyer grew up on his parents’ farm, developing a passion for flying and skeleton bob racing. From 1975-1979 he studied industrial design at the University of Applied Sciences in Munich and began to work with Audi first as a student in 1978, subsequently earning an Audi scholarship to study transportation design at the Royal College of Art in London.

In 1980, Schreyer began working with Audi in exterior, interior, and conceptual design, before moving to the Volkswagen group‘s prestigious design studio in California in 1991. After becoming VW’s head of exterior design in 1993, he decided to return to Ingolstadt, shaping Audi’s design strategy as the Director of Design between 1994-2002. Having been part of the Volkswagen group for more than 25 years, Schreyer left his position as Head of Design of the VW group to become Chief Design Officer for Kia Motors in 2006. In 2013, seven years after his arrival in Korea, Schreyer stepped up from his role at Kia to become President of all Kia and Hyundai design centers worldwide and is now, as President & Head of Design Management of the Hyundai Motor Group, responsible for the company’s long-term design vision.

Schreyer has received numerous awards and prizes throughout his career, including an honorary doctorate from the Royal College of Art in recognition of his contributions to automotive design, the “Design Team of the Year” award in 1999 for Audi as well as the Design Award of the Federal Republic of Germany in 2002.

This book has been printed in Germany.
FSC™️ (Forest Stewardship Council™️) Certified.

Payment and dispatch

The following terms and conditions apply:

Dispatch conditions

The products are delivered all over the world.

Dispatch costs (inclusive of legally applicable VAT)

Domestic deliveries (Germany): 

We do not charge any shipping costs.

Deliveries to foreign countries:

Free shipping to European Union and the USA.
Free worldwide shipping from 60 EUR/USD order value.

For orders below 60 EUR/USD the following shipping costs apply:
European Union & USA : € 0,-
All other countries: € 40,-


From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

Delivery periods

Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
Please note that deliveries are not made on Sundays and other holidays.

If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.

Accepted Payment options

-  Payment via SEPA direct debit
-  Payment via credit card
-  Payment via PayPal
-  Payment via PayPal Express
-  Payment via Sofortüberweisung [immediate transfer]
-  Payment via Google Pay
-  Payment via Apple Pay
-  Shopify Payments, ideal, eps-Überweisung, Bancontact



Further details on payment

 

If payment is to be made via an SEPA base debit note or an SEPA corporate debit note, you authorise us to collect the billing amount from the specified account by issuing a corresponding SEPA mandate. You will receive a pre-notification at least 5 days before the date of the direct debit collection. Please ensure that the account in question possesses sufficient covering funds on the due date.

If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


In case of questions, please contact us at the contact details mentioned in the Legal Notice.
Meet one of the most influential designers of our time—a book about heritage, creative vision, and leadership, and what design can do for the future. Roots and Wings explore the life and work of Peter Schreyer, one of the most influential car designers of our time. A Renaissance man with an eye for detail and foresight for innovation, he geared himself toward success. Responsible for the births of some of the most iconic cars ever, his industry experience with Volkswagen, Audi, Kia, and Hyundai brought instant classics to the road.

Schreyer embodies a conduit between the West and East—bridging his homeland’s history of automotive design with South Korea, a country that has experienced stratospheric growth on the world stage in just a few decades. Looking at the formative moments and pivotal artistic discoveries that shaped his creative mindset, Roots and Wings is the story of how a man helped two polarizing cultures merge to create something unique and left a mark on history, and the future, in the process.



design Design & Fashion

Editors gestalten
Release date: October 2021
Format: 22.5 x 29 cm
Features: Full color, hardcover, stitch bound, 336 pages
ISBN: 978-3-96704-033-3

Born in 1953 in Bad Reichenhall, Peter Schreyer grew up on his parents’ farm, developing a passion for flying and skeleton bob racing. From 1975-1979 he studied industrial design at the University of Applied Sciences in Munich and began to work with Audi first as a student in 1978, subsequently earning an Audi scholarship to study transportation design at the Royal College of Art in London.

In 1980, Schreyer began working with Audi in exterior, interior, and conceptual design, before moving to the Volkswagen group‘s prestigious design studio in California in 1991. After becoming VW’s head of exterior design in 1993, he decided to return to Ingolstadt, shaping Audi’s design strategy as the Director of Design between 1994-2002. Having been part of the Volkswagen group for more than 25 years, Schreyer left his position as Head of Design of the VW group to become Chief Design Officer for Kia Motors in 2006. In 2013, seven years after his arrival in Korea, Schreyer stepped up from his role at Kia to become President of all Kia and Hyundai design centers worldwide and is now, as President & Head of Design Management of the Hyundai Motor Group, responsible for the company’s long-term design vision.

Schreyer has received numerous awards and prizes throughout his career, including an honorary doctorate from the Royal College of Art in recognition of his contributions to automotive design, the “Design Team of the Year” award in 1999 for Audi as well as the Design Award of the Federal Republic of Germany in 2002.

This book has been printed in Germany.
FSC™️ (Forest Stewardship Council™️) Certified.

Payment and dispatch

The following terms and conditions apply:

Dispatch conditions

The products are delivered all over the world.

Dispatch costs (inclusive of legally applicable VAT)

Domestic deliveries (Germany): 

We do not charge any shipping costs.

Deliveries to foreign countries:

Free shipping to European Union and the USA.
Free worldwide shipping from 60 EUR/USD order value.

For orders below 60 EUR/USD the following shipping costs apply:
European Union & USA : € 0,-
All other countries: € 40,-


From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

Delivery periods

Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
Please note that deliveries are not made on Sundays and other holidays.

If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.

Accepted Payment options

-  Payment via SEPA direct debit
-  Payment via credit card
-  Payment via PayPal
-  Payment via PayPal Express
-  Payment via Sofortüberweisung [immediate transfer]
-  Payment via Google Pay
-  Payment via Apple Pay
-  Shopify Payments, ideal, eps-Überweisung, Bancontact



Further details on payment

 

If payment is to be made via an SEPA base debit note or an SEPA corporate debit note, you authorise us to collect the billing amount from the specified account by issuing a corresponding SEPA mandate. You will receive a pre-notification at least 5 days before the date of the direct debit collection. Please ensure that the account in question possesses sufficient covering funds on the due date.

If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


In case of questions, please contact us at the contact details mentioned in the Legal Notice.

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