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Soft Electronics

Iconic Retro Designs from the ’60s, ’70s, and ’80s

The golden era of industrial design that revolutionized home appliances.

The fascinating world of product design that emerged between the 1960s and 1980s symbolized the birth of a new age in human behavior. From coffee grinders to electric knives to blow-dryers, each home appliance was intended to help in the daily household routines—but they were also masterpieces of style.

Based on Jaro Gielens’s collection, Soft Electronics explores a nostalgic and unique set of products from a very distinct period in design. Each object possesses a sense of longevity, quality, and innovation that has been hard to match since planned obsolescence redefined our relationship with consumer goods. Soft Electronics pays homage to an iconic era of product design.



Editors: gestalten & Jaro Gielens
Release date: March 2022
Format: 21 x 26 cm
Features: Full color, flex cover, stitch bound, 256 pages
ISBN: 978-3-96704-040-1

Jaro Gielens is a Dutch collector of vintage consumer electronics and electronic games. His collection includes more than 1,200 boxed small household appliances. As an online designer, he has created and designed online ads and websites on a daily basis for the past 25 years. His first book with gestalten, Electronic Plastic, explored handheld and tabletop devices from the 1970s and '80s.

Payment and dispatch

The following terms and conditions apply:

The products are delivered all over the world.

Dispatch costs (inclusive of legally applicable VAT)

Domestic deliveries (Germany): 

Bücherbestellungen werden grundsätzlich kostenfrei versandt.

Andere Produkte, die keine Bücher sind und deren Bruttobestellwert weniger als mind. 20 € beträgt, werden mit einer 4 € Versandkostenpauschale berechnet.

From an order value of 20,00 € onwards, we deliver shipments free of cost.

Deliveries to foreign countries:

Free shipping to European Union and the USA.
Free worldwide shipping from 60 EUR/USD order value.

For orders below 60 EUR/USD the following shipping costs apply:
European Union & USA : € 0,-
All other countries: € 40,-


From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

Delivery periods

Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
Please note that deliveries are not made on Sundays and other holidays.

If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.
Accepted Payment options

- Payment by SEPA direct debit
-  Payment via credit card
-  Payment via Sofortüberweisung [immediate transfer]
-  Payment via Google Pay
-  Payment via Apple Pay
-  Shopify Payments, ideal, eps-Überweisung, Bancontact



Further details on payment

When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.
You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.


If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


In case of questions, please contact us at the contact details mentioned in the Legal Notice.
The fascinating world of product design that emerged between the 1960s and 1980s symbolized the birth of a new age in human behavior. From coffee grinders to electric knives to blow-dryers, each home appliance was intended to help in the daily household routines—but they were also masterpieces of style.

Based on Jaro Gielens’s collection, Soft Electronics explores a nostalgic and unique set of products from a very distinct period in design. Each object possesses a sense of longevity, quality, and innovation that has been hard to match since planned obsolescence redefined our relationship with consumer goods. Soft Electronics pays homage to an iconic era of product design.



cooking design Design & Fashion product design

Editors gestalten & Jaro Gielens
Release date: March 2022
Format: 21 x 26 cm
Features: Full color, flex cover, stitch bound, 256 pages
ISBN: 978-3-96704-040-1

Jaro Gielens is a Dutch collector of vintage consumer electronics and electronic games. His collection includes more than 1,200 boxed small household appliances. As an online designer, he has created and designed online ads and websites on a daily basis for the past 25 years. His first book with gestalten, Electronic Plastic, explored handheld and tabletop devices from the 1970s and '80s.

Payment and dispatch

The following terms and conditions apply:

The products are delivered all over the world.

Dispatch costs (inclusive of legally applicable VAT)

Domestic deliveries (Germany): 

Bücherbestellungen werden grundsätzlich kostenfrei versandt.

Andere Produkte, die keine Bücher sind und deren Bruttobestellwert weniger als mind. 20 € beträgt, werden mit einer 4 € Versandkostenpauschale berechnet.

From an order value of 20,00 € onwards, we deliver shipments free of cost.

Deliveries to foreign countries:

Free shipping to European Union and the USA.
Free worldwide shipping from 60 EUR/USD order value.

For orders below 60 EUR/USD the following shipping costs apply:
European Union & USA : € 0,-
All other countries: € 40,-


From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

Delivery periods

Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
Please note that deliveries are not made on Sundays and other holidays.

If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.
Accepted Payment options

- Payment by SEPA direct debit
-  Payment via credit card
-  Payment via Sofortüberweisung [immediate transfer]
-  Payment via Google Pay
-  Payment via Apple Pay
-  Shopify Payments, ideal, eps-Überweisung, Bancontact



Further details on payment

When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.
You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.


If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


In case of questions, please contact us at the contact details mentioned in the Legal Notice.

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