Less but Better

Weniger, aber besser

The new edition of the benchmark work published by the Dieter Rams Stiftung, which had been out of print.

Language Edition
Few product designs have the staying power of creations by Dieter Rams. Almost everything produced by the most influential designer of the twentieth century is today considered a classic. This new and revised edition of Less but Better shows once again why Dieter Rams’s approach to design will be relevant for the foreseeable future.  

Ideas of what can and must be achieved by good design are in a constant state of flux as a result of cultural and technological developments. Dieter Rams, however, came up with ten principles that advocate for a purist, almost imperceptible design. These principles are still considered timeless fundaments of design theory and practice today.  

Less but Better does not set out to be a complete documentation of Dieter Rams’s body of work, nor does it claim to tell the full story of the company Braun. Rather the book explores the ideas, criteria, and methods behind Rams’s creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks. From his reflections on design ethics and values we can distill a clear paradigm for future design—because one principle has remained firm over the years: less is simply better.  

Editors: Dieter und Ingeborg Rams Stiftung, Jo Klatt
Authors: Dieter Rams
Release date: March 2014
Format: 21.0 x 29.7 cm
Features: 155 pages, full color, softcover
ISBN: 978-3-89955-525-7

Dieter Rams, born in Wiesbaden in 1932, initially studied architecture. He is widely considered one of the most significant industrial designers of the twentieth century. In the more than 40 years that he spent working at the electrical appliance manufacturer Braun, Rams turned out a wealth of pioneering creations that continue to influence designers around the world today. He has also generated a new awareness of the social function of design in Germany.

Jo Klatt is an acknowledged connoisseur and collector of Braun products. For many years he worked at the magazine Design+Design and was the publisher of numerous works, including the first edition of Less but Better.

SHIPPING COSTS
We offer free shipping for all books sent to customers within Germany and the US, and all orders over 60.00 € to customers within all other available shipping destinations.
For shipments below 60.00 € to countries in The European Union, Iceland, Norway, and Switzerland a flat 10.00 € fee will be billed.

Any shipping costs will be assessed during the checkout procedure and take into account the full value of goods purchased.

PAYMENT
For shipments to addresses within Germany, payments can be made using a bank transfer, credit card, PayPal, or via Amazon Pay.
For deliveries outside of Germany, payments can be made using a credit card, PayPal, or via Amazon Pay.

Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here

SHIPPING
Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

Deliveries are usually received within 2-3 working days within Germany, the EU, and the US, and within 3-6 days otherwise.

RETURNS
Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.
Few product designs have the staying power of creations by Dieter Rams. Almost everything produced by the most influential designer of the twentieth century is today considered a classic. This new and revised edition of Less but Better shows once again why Dieter Rams’s approach to design will be relevant for the foreseeable future.  

Ideas of what can and must be achieved by good design are in a constant state of flux as a result of cultural and technological developments. Dieter Rams, however, came up with ten principles that advocate for a purist, almost imperceptible design. These principles are still considered timeless fundaments of design theory and practice today.  

Less but Better does not set out to be a complete documentation of Dieter Rams’s body of work, nor does it claim to tell the full story of the company Braun. Rather the book explores the ideas, criteria, and methods behind Rams’s creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks. From his reflections on design ethics and values we can distill a clear paradigm for future design—because one principle has remained firm over the years: less is simply better.  

bilingual Design Design & Fashion English German product design

Editors Dieter und Ingeborg Rams Stiftung, Jo Klatt
Authors: Dieter Rams
Release date: March 2014
Format: 21.0 x 29.7 cm
Features: 155 pages, full color, softcover
ISBN: 978-3-89955-525-7

SHIPPING COSTS
We offer free shipping for all books sent to customers within Germany and the US, and all orders over 60.00 € to customers within all other available shipping destinations.
For shipments below 60.00 € to countries in The European Union, Iceland, Norway, and Switzerland a flat 10.00 € fee will be billed.

Any shipping costs will be assessed during the checkout procedure and take into account the full value of goods purchased.

PAYMENT
For shipments to addresses within Germany, payments can be made using a bank transfer, credit card, PayPal, or via Amazon Pay.
For deliveries outside of Germany, payments can be made using a credit card, PayPal, or via Amazon Pay.

Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here

SHIPPING
Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

Deliveries are usually received within 2-3 working days within Germany, the EU, and the US, and within 3-6 days otherwise.

RETURNS
Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.

Dieter Rams

Less and More Interview

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