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    Less but better by Dieter Rams
    Dieter Rams in Less But Better
    Example of Dieter Rams design in Less But Better
    Modern design by Dieter Rams in Less But Better
    Dieter Rams explains his work in Less But Better
    Dieter Rams design approach in Less But Better
    Dieter Rams design in Less But Better
    Less But Better by Dieter Rams
    Less But Better work by Dieter Rams
    Design & Fashion

    Less but Better

    Weniger, aber besser

    The new edition of the benchmark work by Dieter Rams.

    29.90 € Price incl. VAT

    Language Edition
    Few product designs have the staying power of creations by Dieter Rams. Almost everything produced by the most influential designer of the twentieth century is today considered a classic. This new and revised edition of Less but Better shows once again why Dieter Rams’s approach to design will be relevant for the foreseeable future.  

    Ideas of what can and must be achieved by good design are in a constant state of flux as a result of cultural and technological developments. Dieter Rams, however, came up with ten principles that advocate for a purist, almost imperceptible design. These principles are still considered timeless fundaments of design theory and practice today.  

    Less but Better does not set out to be a complete documentation of Dieter Rams’s body of work, nor does it claim to tell the full story of the company Braun. Rather the book explores the ideas, criteria, and methods behind Rams’s creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks. From his reflections on design ethics and values we can distill a clear paradigm for future design—because one principle has remained firm over the years: less is simply better.  

    bilingual Design Design & Fashion English German product design
    Editors: Dieter und Ingeborg Rams Stiftung, Jo Klatt
    Authors: Dieter Rams
    Release date: March 2014
    Format: 21 x 29.7 cm
    Features: 154 pages, full color, softcover
    ISBN: 978-3-89955-525-7

    Dieter Rams, born in Wiesbaden in 1932, initially studied architecture. He is widely considered one of the most significant industrial designers of the twentieth century. In the more than 40 years that he spent working at the electrical appliance manufacturer Braun, Rams turned out a wealth of pioneering creations that continue to influence designers around the world today. He has also generated a new awareness of the social function of design in Germany.

    Jo Klatt is an acknowledged connoisseur and collector of Braun products. For many years he worked at the magazine Design+Design and was the publisher of numerous works, including the first edition of Less but Better.

    This book has been printed in Germany.
    FSC™️ (Forest Stewardship Council™️) Certified.

    Payment and dispatch

    The following terms and conditions apply:

    The products are delivered all over the world.

    Dispatch costs (inclusive of legally applicable VAT)

    Domestic deliveries (Germany): 

    Bücherbestellungen werden grundsätzlich kostenfrei versandt.

    Andere Produkte, die keine Bücher sind und deren Bruttobestellwert weniger als mind. 20 € beträgt, werden mit einer 4 € Versandkostenpauschale berechnet.

    From an order value of 20,00 € onwards, we deliver shipments free of cost.

    Deliveries to foreign countries:

    Free shipping to European Union and the USA.
    Free worldwide shipping from 60 EUR/USD order value.

    For orders below 60 EUR/USD the following shipping costs apply:
    European Union & USA : € 0,-
    All other countries: € 40,-

    From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

    Delivery periods

    Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 5 working days, for deliveries abroad within 3 - 8 weeks from conclusion of contract (if advance payment agreed from the date of the payment instruction).
    Please note that deliveries are not made on Sundays and other holidays.
    If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.

    Accepted Payment options

    - Payment by SEPA direct debit
    -  Payment via credit card
    -  Payment via Sofortüberweisung [immediate transfer]
    -  Payment via Google Pay
    -  Payment via Apple Pay
    -  Shopify Payments, ideal, eps-Überweisung, Bancontact


    Further details on payment

    When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.
    You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.

    If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


    In case of questions, please contact us at the contact details mentioned in the Legal Notice.

    Few product designs have the staying power of creations by Dieter Rams. Almost everything produced by the most influential designer of the twentieth century is today considered a classic. This new and revised edition of Less but Better shows once again why Dieter Rams’s approach to design will be relevant for the foreseeable future.  

    Ideas of what can and must be achieved by good design are in a constant state of flux as a result of cultural and technological developments. Dieter Rams, however, came up with ten principles that advocate for a purist, almost imperceptible design. These principles are still considered timeless fundaments of design theory and practice today.  

    Less but Better does not set out to be a complete documentation of Dieter Rams’s body of work, nor does it claim to tell the full story of the company Braun. Rather the book explores the ideas, criteria, and methods behind Rams’s creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks. From his reflections on design ethics and values we can distill a clear paradigm for future design—because one principle has remained firm over the years: less is simply better.  

    bilingual Design Design & Fashion English German product design

    Editors Dieter und Ingeborg Rams Stiftung, Jo Klatt
    Authors: Dieter Rams
    Release date: March 2014
    Format: 21 x 29.7 cm
    Features: 154 pages, full color, softcover
    ISBN: 978-3-89955-525-7

    Dieter Rams, born in Wiesbaden in 1932, initially studied architecture. He is widely considered one of the most significant industrial designers of the twentieth century. In the more than 40 years that he spent working at the electrical appliance manufacturer Braun, Rams turned out a wealth of pioneering creations that continue to influence designers around the world today. He has also generated a new awareness of the social function of design in Germany.

    Jo Klatt is an acknowledged connoisseur and collector of Braun products. For many years he worked at the magazine Design+Design and was the publisher of numerous works, including the first edition of Less but Better.

    This book has been printed in Germany.
    FSC™️ (Forest Stewardship Council™️) Certified.

    Payment and dispatch

    The following terms and conditions apply:

    The products are delivered all over the world.

    Dispatch costs (inclusive of legally applicable VAT)

    Domestic deliveries (Germany): 

    Bücherbestellungen werden grundsätzlich kostenfrei versandt.

    Andere Produkte, die keine Bücher sind und deren Bruttobestellwert weniger als mind. 20 € beträgt, werden mit einer 4 € Versandkostenpauschale berechnet.

    From an order value of 20,00 € onwards, we deliver shipments free of cost.

    Deliveries to foreign countries:

    Free shipping to European Union and the USA.
    Free worldwide shipping from 60 EUR/USD order value.

    For orders below 60 EUR/USD the following shipping costs apply:
    European Union & USA : € 0,-
    All other countries: € 40,-

    From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

    Delivery periods

    Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 5 working days, for deliveries abroad within 3 - 8 weeks from conclusion of contract (if advance payment agreed from the date of the payment instruction).
    Please note that deliveries are not made on Sundays and other holidays.
    If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.

    Accepted Payment options

    - Payment by SEPA direct debit
    -  Payment via credit card
    -  Payment via Sofortüberweisung [immediate transfer]
    -  Payment via Google Pay
    -  Payment via Apple Pay
    -  Shopify Payments, ideal, eps-Überweisung, Bancontact


    Further details on payment

    When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.
    You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.

    If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


    In case of questions, please contact us at the contact details mentioned in the Legal Notice.

    29.90 €

    Dieter Rams in Less But Better
    Example of Dieter Rams design in Less But Better
    Modern design by Dieter Rams in Less But Better
    Dieter Rams explains his work in Less But Better
    Dieter Rams design approach in Less But Better
    Dieter Rams design in Less But Better
    Less But Better by Dieter Rams
    Less But Better work by Dieter Rams

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