Look Inside

Cutaway Illustrations and Visual Storytelling

The cutaway illustrations in this book allow our eyes to see what usually remains hidden. They open up houses, bodies, and objects, and allow the individual parts to comprehensively explain the whole.

Looking at the outside of things such as architecture, anatomy, or vehicles does not usually reveal much about their internal structures and functions. To learn more, we need to see inside them. Look Inside features infographics that cut up or take apart their subjects and make them transparent. The resulting cross sections and interior views present precise detail in multiple layers.

Look Inside starts with a discussion of Arnhem Land, the earliest known cutaway illustrations, showing that even 28,000 years ago, humans had a fascination with how things internally work: the processes that are hidden from the human eye. Including work from both centuries past and the cutting-edge present, Look Inside is an unparalleled compendium of cutaway techniques and their wide-ranging applications. Works from Jewish-German physician Fritz Kahn’s imagine the human body as a mechanized factory; Kahn’s visual metaphors show conveyor belts and offices instead of veins and valves. Exploded images of classic sports cars allows Fabian Oefner to show every piece of the automotive puzzle from the body shell to individual tiny screws. Richard Orr’s scientific pieces represent the natural world and continue in the genre’s traditional thread of handmade illustrations; whether a beaver lodge or an arctic circle landscape, Orr presents a vivid natural world or layers and scientific hierarchies.

The luxurious collection within Look Inside was curated by renowned information designers and creative directors, Samuel and Juan Velasco. The Velasco brothers have provided invaluable and inspirational insight in the history and theory of cutaway illustrations and visual storytelling. 

Editors: Juan Velasco, Samuel Velasco, Gestalten
Release date: October 2016
Format: 24.5 × 33 cm
Features: Full color, hardcover, 232 pages
ISBN: 978-3-89955-639-1

Juan Velasco worked as Art Director at National Geographic for many years, has won multiple awards from the Society of News Design and Malofiej, and has served as the Graphics Art Director at the New York Times. He is the founder and creative director of 5W Infographics, a company based in Madrid, New York, and Washington, D.C. A detailed portrait of the information designer can be found in Gestalten’s A Life in Illustration.

Samuel Velasco is an original founder of the daily newspaper El Mundo, the second largest daily newspaper in Spain. After solidifying the role of El Mundo within the European infographics rise, he relocated to the US and became a graphic designer at Fortune magazine. He is now the creative director at 5W Infographics.

SHIPPING COSTS
We offer free shipping for all books sent to customers within Germany and the US, and all orders over 60.00 € to customers within all other available shipping destinations.
For shipments below 60.00 € to countires in The European Union, Iceland, Norway, Serbia, and Switzerland a flat 10.00 € fee will be billed.

Any shipping costs will be assessed during the checkout procedure and take into account the full value of goods purchased.

PAYMENT
For shipments to addresses within Germany, payments can be made using a bank transfer, credit card, PayPal, or via Amazon Pay.
For deliveries outside of Germany, payments can be made using a credit card, PayPal, or via Amazon Pay.

Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here

SHIPPING
Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

Deliveries are usually received within 2-3 working days within Germany, the EU, and the US, and within 3-6 days otherwise.

RETURNS
Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.
Looking at the outside of things such as architecture, anatomy, or vehicles does not usually reveal much about their internal structures and functions. To learn more, we need to see inside them. Look Inside features infographics that cut up or take apart their subjects and make them transparent. The resulting cross sections and interior views present precise detail in multiple layers.

Look Inside starts with a discussion of Arnhem Land, the earliest known cutaway illustrations, showing that even 28,000 years ago, humans had a fascination with how things internally work: the processes that are hidden from the human eye. Including work from both centuries past and the cutting-edge present, Look Inside is an unparalleled compendium of cutaway techniques and their wide-ranging applications. Works from Jewish-German physician Fritz Kahn’s imagine the human body as a mechanized factory; Kahn’s visual metaphors show conveyor belts and offices instead of veins and valves. Exploded images of classic sports cars allows Fabian Oefner to show every piece of the automotive puzzle from the body shell to individual tiny screws. Richard Orr’s scientific pieces represent the natural world and continue in the genre’s traditional thread of handmade illustrations; whether a beaver lodge or an arctic circle landscape, Orr presents a vivid natural world or layers and scientific hierarchies.

The luxurious collection within Look Inside was curated by renowned information designers and creative directors, Samuel and Juan Velasco. The Velasco brothers have provided invaluable and inspirational insight in the history and theory of cutaway illustrations and visual storytelling. 

English Graphic Design Illustration Infographics Photography Visual Culture

Editors Juan Velasco, Samuel Velasco, Gestalten
Release date: October 2016
Format: 24.5 × 33 cm
Features: Full color, hardcover, 232 pages
ISBN: 978-3-89955-639-1

SHIPPING COSTS
We offer free shipping for all books sent to customers within Germany and the US, and all orders over 60.00 € to customers within all other available shipping destinations.
For shipments below 60.00 € to countires in The European Union, Iceland, Norway, Serbia, and Switzerland a flat 10.00 € fee will be billed.

Any shipping costs will be assessed during the checkout procedure and take into account the full value of goods purchased.

PAYMENT
For shipments to addresses within Germany, payments can be made using a bank transfer, credit card, PayPal, or via Amazon Pay.
For deliveries outside of Germany, payments can be made using a credit card, PayPal, or via Amazon Pay.

Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here

SHIPPING
Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

Deliveries are usually received within 2-3 working days within Germany, the EU, and the US, and within 3-6 days otherwise.

RETURNS
Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.

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