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Look Inside

Cutaway Illustrations and Visual Storytelling

The cutaway illustrations in this book allow our eyes to see what usually remains hidden. They open up houses, bodies, and objects, and allow the individual parts to comprehensively explain the whole.

Looking at the outside of things such as architecture, anatomy, or vehicles does not usually reveal much about their internal structures and functions. To learn more, we need to see inside them. Look Inside features infographics that cut up or take apart their subjects and make them transparent. The resulting cross sections and interior views present precise detail in multiple layers.

Look Inside starts with a discussion of Arnhem Land, the earliest known cutaway illustrations, showing that even 28,000 years ago, humans had a fascination with how things internally work: the processes that are hidden from the human eye. Including work from both centuries past and the cutting-edge present, Look Inside is an unparalleled compendium of cutaway techniques and their wide-ranging applications. Works from Jewish-German physician Fritz Kahn’s imagine the human body as a mechanized factory; Kahn’s visual metaphors show conveyor belts and offices instead of veins and valves. Exploded images of classic sports cars allows Fabian Oefner to show every piece of the automotive puzzle from the body shell to individual tiny screws. Richard Orr’s scientific pieces represent the natural world and continue in the genre’s traditional thread of handmade illustrations; whether a beaver lodge or an arctic circle landscape, Orr presents a vivid natural world or layers and scientific hierarchies.

The luxurious collection within Look Inside was curated by renowned information designers and creative directors, Samuel and Juan Velasco. The Velasco brothers have provided invaluable and inspirational insight in the history and theory of cutaway illustrations and visual storytelling. 

Editors: Juan Velasco, Samuel Velasco, Gestalten
Release date: October 2016
Format: 24.5 Ă— 33 cm
Features: Full color, hardcover, 232 pages
ISBN: 978-3-89955-639-1

Juan Velasco worked as Art Director at National Geographic for many years, has won multiple awards from the Society of News Design and Malofiej, and has served as the Graphics Art Director at the New York Times. He is the founder and creative director of 5W Infographics, a company based in Madrid, New York, and Washington, D.C. A detailed portrait of the information designer can be found in Gestalten’s A Life in Illustration.

Samuel Velasco is an original founder of the daily newspaper El Mundo, the second largest daily newspaper in Spain. After solidifying the role of El Mundo within the European infographics rise, he relocated to the US and became a graphic designer at Fortune magazine. He is now the creative director at 5W Infographics.

Payment and dispatch

The following terms and conditions apply:

The products are delivered all over the world.

Dispatch costs (inclusive of legally applicable VAT)

Domestic deliveries (Germany): 

Bücherbestellungen werden grundsätzlich kostenfrei versandt.

Andere Produkte, die keine Bücher sind und deren Bruttobestellwert weniger als mind. 20 € beträgt, werden mit einer 4 € Versandkostenpauschale berechnet.

From an order value of 20,00 € onwards, we deliver shipments free of cost.

Deliveries to foreign countries:

Free shipping to European Union and the USA.
Free worldwide shipping from 60 EUR/USD order value.

For orders below 60 EUR/USD the following shipping costs apply:
European Union & USA : € 0,-
All other countries: € 40,-


From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

Delivery periods

Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
Please note that deliveries are not made on Sundays and other holidays.

If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.
Accepted Payment options

- Payment by SEPA direct debit
-  Payment via credit card
-  Payment via Sofortüberweisung [immediate transfer]
-  Payment via Google Pay
-  Payment via Apple Pay
-  Shopify Payments, ideal, eps-Überweisung, Bancontact



Further details on payment

When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.
You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.


If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


In case of questions, please contact us at the contact details mentioned in the Legal Notice.
Looking at the outside of things such as architecture, anatomy, or vehicles does not usually reveal much about their internal structures and functions. To learn more, we need to see inside them. Look Inside features infographics that cut up or take apart their subjects and make them transparent. The resulting cross sections and interior views present precise detail in multiple layers.

Look Inside starts with a discussion of Arnhem Land, the earliest known cutaway illustrations, showing that even 28,000 years ago, humans had a fascination with how things internally work: the processes that are hidden from the human eye. Including work from both centuries past and the cutting-edge present, Look Inside is an unparalleled compendium of cutaway techniques and their wide-ranging applications. Works from Jewish-German physician Fritz Kahn’s imagine the human body as a mechanized factory; Kahn’s visual metaphors show conveyor belts and offices instead of veins and valves. Exploded images of classic sports cars allows Fabian Oefner to show every piece of the automotive puzzle from the body shell to individual tiny screws. Richard Orr’s scientific pieces represent the natural world and continue in the genre’s traditional thread of handmade illustrations; whether a beaver lodge or an arctic circle landscape, Orr presents a vivid natural world or layers and scientific hierarchies.

The luxurious collection within Look Inside was curated by renowned information designers and creative directors, Samuel and Juan Velasco. The Velasco brothers have provided invaluable and inspirational insight in the history and theory of cutaway illustrations and visual storytelling. 

English Graphic Design Illustration Infographics Photography

Editors Juan Velasco, Samuel Velasco, Gestalten
Release date: October 2016
Format: 24.5 Ă— 33 cm
Features: Full color, hardcover, 232 pages
ISBN: 978-3-89955-639-1

Juan Velasco worked as Art Director at National Geographic for many years, has won multiple awards from the Society of News Design and Malofiej, and has served as the Graphics Art Director at the New York Times. He is the founder and creative director of 5W Infographics, a company based in Madrid, New York, and Washington, D.C. A detailed portrait of the information designer can be found in Gestalten’s A Life in Illustration.

Samuel Velasco is an original founder of the daily newspaper El Mundo, the second largest daily newspaper in Spain. After solidifying the role of El Mundo within the European infographics rise, he relocated to the US and became a graphic designer at Fortune magazine. He is now the creative director at 5W Infographics.

Payment and dispatch

The following terms and conditions apply:

The products are delivered all over the world.

Dispatch costs (inclusive of legally applicable VAT)

Domestic deliveries (Germany): 

Bücherbestellungen werden grundsätzlich kostenfrei versandt.

Andere Produkte, die keine Bücher sind und deren Bruttobestellwert weniger als mind. 20 € beträgt, werden mit einer 4 € Versandkostenpauschale berechnet.

From an order value of 20,00 € onwards, we deliver shipments free of cost.

Deliveries to foreign countries:

Free shipping to European Union and the USA.
Free worldwide shipping from 60 EUR/USD order value.

For orders below 60 EUR/USD the following shipping costs apply:
European Union & USA : € 0,-
All other countries: € 40,-


From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

Delivery periods

Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
Please note that deliveries are not made on Sundays and other holidays.

If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.
Accepted Payment options

- Payment by SEPA direct debit
-  Payment via credit card
-  Payment via Sofortüberweisung [immediate transfer]
-  Payment via Google Pay
-  Payment via Apple Pay
-  Shopify Payments, ideal, eps-Überweisung, Bancontact



Further details on payment

When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.
You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.


If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


In case of questions, please contact us at the contact details mentioned in the Legal Notice.

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