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Wonderwall Case Studies

Works by a Global Interior Design Firm

Masamichi Katayama Wonderwall studio combines a truly Asian approach to retail with a global outlook that has resulted in worldwide success and influence.

Wonderwall Case Studies is the first comprehensive exploration of the work, process, and mind-set of the Japanese interior designer Masamichi Katayama, founder and principal of Wonderwall, one of the most influential interior design firms in the world. The timely release of this compendium not only celebrates Katayama’s prolific and profound body of work, but honors the designer’s 50th birthday.

Wonderwall’s East meets West approach to retail design has produced integral successes like UNIQLO, the Diesel flagship store, and the futuristic innards of Intersect by Lexus. Highlighting eleven milestone projects in the firm’s fifteen-year history, the book presents rich documentation of a portfolio brimming with international projects, exciting collaborations, and an impressive list of clientele. Visual essays showcase the Wonderwall working culture. An in-depth profile, written by the M+ design curator Aric Chen, provides insight into Katayama’s early years, education, key influences, and major professional achievements. And a final catalog section presents a visual overview of twenty-three additional agency projects, highlighting Wonderwall’s reach and renown. 

Wonderwall Case Studies, edited and designed by Winkreative, is an engaging and exciting book for interior design students, industry dilettantes, and professionals searching for inspiration. Nowhere else has Katayama’s unique approach been so deeply documented.



Release date: August 2016
Format: 23 Ă— 30 cm
Features: Full color, hardcover, 368 pages
ISBN: 978-3-89955-647-6

Wonderwall’s bold unconstrained approach brings conventional visual branding into question and infuses new life into existing concepts while respecting traditional design philosophies. Founded by Masamichi Katayama in 2000, the Tokyo-based firm has worked extensively around the globe, developing design concepts that touch the subconscious of the occupant of each individual space.

Winkreative, founded by Tyler Brûlé in 1998, is an international branding, design, and creative agency distinguished by its global focus, editorial authority, and rigorous strategic approach. With 60 multilingual team members, it serves more than 40 clients in over 15 countries, all of which are united by premium positions in their respective markets.

Payment and dispatch

The following terms and conditions apply:

The products are delivered all over the world.

Dispatch costs (inclusive of legally applicable VAT)

Domestic deliveries (Germany): 

Bücherbestellungen werden grundsätzlich kostenfrei versandt.

Andere Produkte, die keine Bücher sind und deren Bruttobestellwert weniger als mind. 20 € beträgt, werden mit einer 4 € Versandkostenpauschale berechnet.

From an order value of 20,00 € onwards, we deliver shipments free of cost.

Deliveries to foreign countries:

Free shipping to European Union and the USA.
Free worldwide shipping from 60 EUR/USD order value.

For orders below 60 EUR/USD the following shipping costs apply:
European Union & USA : € 0,-
All other countries: € 40,-


From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

Delivery periods

Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
Please note that deliveries are not made on Sundays and other holidays.

If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.
Accepted Payment options

- Payment by SEPA direct debit
-  Payment via credit card
-  Payment via Sofortüberweisung [immediate transfer]
-  Payment via Google Pay
-  Payment via Apple Pay
-  Shopify Payments, ideal, eps-Überweisung, Bancontact



Further details on payment

When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.
You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.


If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


In case of questions, please contact us at the contact details mentioned in the Legal Notice.
Wonderwall Case Studies is the first comprehensive exploration of the work, process, and mind-set of the Japanese interior designer Masamichi Katayama, founder and principal of Wonderwall, one of the most influential interior design firms in the world. The timely release of this compendium not only celebrates Katayama’s prolific and profound body of work, but honors the designer’s 50th birthday.

Wonderwall’s East meets West approach to retail design has produced integral successes like UNIQLO, the Diesel flagship store, and the futuristic innards of Intersect by Lexus. Highlighting eleven milestone projects in the firm’s fifteen-year history, the book presents rich documentation of a portfolio brimming with international projects, exciting collaborations, and an impressive list of clientele. Visual essays showcase the Wonderwall working culture. An in-depth profile, written by the M+ design curator Aric Chen, provides insight into Katayama’s early years, education, key influences, and major professional achievements. And a final catalog section presents a visual overview of twenty-three additional agency projects, highlighting Wonderwall’s reach and renown. 

Wonderwall Case Studies, edited and designed by Winkreative, is an engaging and exciting book for interior design students, industry dilettantes, and professionals searching for inspiration. Nowhere else has Katayama’s unique approach been so deeply documented.



Architecture & Interior branding English Interior

Release date: August 2016
Format: 23 Ă— 30 cm
Features: Full color, hardcover, 368 pages
ISBN: 978-3-89955-647-6

Wonderwall’s bold unconstrained approach brings conventional visual branding into question and infuses new life into existing concepts while respecting traditional design philosophies. Founded by Masamichi Katayama in 2000, the Tokyo-based firm has worked extensively around the globe, developing design concepts that touch the subconscious of the occupant of each individual space.

Winkreative, founded by Tyler Brûlé in 1998, is an international branding, design, and creative agency distinguished by its global focus, editorial authority, and rigorous strategic approach. With 60 multilingual team members, it serves more than 40 clients in over 15 countries, all of which are united by premium positions in their respective markets.

Payment and dispatch

The following terms and conditions apply:

The products are delivered all over the world.

Dispatch costs (inclusive of legally applicable VAT)

Domestic deliveries (Germany): 

Bücherbestellungen werden grundsätzlich kostenfrei versandt.

Andere Produkte, die keine Bücher sind und deren Bruttobestellwert weniger als mind. 20 € beträgt, werden mit einer 4 € Versandkostenpauschale berechnet.

From an order value of 20,00 € onwards, we deliver shipments free of cost.

Deliveries to foreign countries:

Free shipping to European Union and the USA.
Free worldwide shipping from 60 EUR/USD order value.

For orders below 60 EUR/USD the following shipping costs apply:
European Union & USA : € 0,-
All other countries: € 40,-


From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

Delivery periods

Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
Please note that deliveries are not made on Sundays and other holidays.

If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.
Accepted Payment options

- Payment by SEPA direct debit
-  Payment via credit card
-  Payment via Sofortüberweisung [immediate transfer]
-  Payment via Google Pay
-  Payment via Apple Pay
-  Shopify Payments, ideal, eps-Überweisung, Bancontact



Further details on payment

When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.
You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.


If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


In case of questions, please contact us at the contact details mentioned in the Legal Notice.

What People Say

"Like very few other designers in recent history—giants like André Putman, Shiro Kuramata, Ettore Sottsass or Philippe Starck—Katayama has defined the 1990s and 2000s and changed the world of interior design."

Paola Antonelli, Senior Curator, Architecture and Design, The Museum of Modern Art
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