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    The Beauty of Time Travel explains how Officine Universelle Buly transformed into an international success story.
    There is a design mythology of how to take over a historical b rand, how to respect the b rand truth and make it attractive now. Through his creative and professional path, Ramdane Touhami will share his career adventures, the rules to respect, and his sources of inspiration in The Beauty of Time Travel by gestalten.
    Officine Universelle Buly returns to a resolutely Art Deco atmosphere, with the promise to look like it set up shop around the opening of the Bergdorf Goodman department store in 1899. The richness of details produces an immersive reality inspired by the Golden Age of New York architecture. Find out more in The Beauty of Time Travel by gestalten and Ramdane Touhami
    Discover how Ramdane Touhami is continuing the work of Jean-Vincent Bully in The Beauty of Time Travel by gestalten
    Officine Universelle Buly’s shop in Tokyo represents an architectural extravagance—a space that embodies the bridges built by Buly be- tween eras and cultures. This audacity was rewarded with two prizes at the 2018 Frame Awards. One half of this bisected store is straight out of 19th-century France: marvellously refined wooden or- naments—pillars with helicoidal engaged columns, candelabras with their bobeches, dentil frieze, cornice, and coffered ceiling—are on display, like a Haussmanian facade.
    The catalog is the cornerstone of the brand’s universe, according to Victoire de Taillac: “The magically illustrated Buly catalog is a gospel that tells the story of the brand’s universe, both material and immaterial. It is entirely conceived and designed in French. Find out more the catalogue in the Beauty of Time Travel.
    To celebrate the opening of the second Buly store, and the first outside France, Touhami refrained from reusing the codes defined for the rue Bonaparte in their entirety. “We need to innovate! The space does dis - play French ornamental elements such as a mural inspired by a me- dieval pharmacy in Burgundy, which took a specifically mandated decorative painter weeks to design.
    On the way to this floral cabinet, the visitor needs to walk through one of the Saintonge Officine’s cupboards with a hidden door. For Ramdane Touhami, this room ‘‘en enfilade’’ brings a slight fantasy atmosphere. Like the wardrobe in Narnia, it is a frontier between two worlds. After a short journey, a majestic—yet intimate—office presents its outdated walls to the eye: casts, frames, and plaster busts bring their company to the preserved beauty of thousands of herbs suspended in a sky of flowers
    Victoire de Taillac and Ramdane Touhani, owners of Officine universelle Buly
    The Beauty of Time Travel studies the meticulous work carried out by creative entrepreneur Touhami along with his agency Art Recherche Industrie.
    A detailed view of the perfume alembics with some alabasters, and a calligraphy display on the wall for the Louvre’s Officine. Find out more about this unique collection in The Beauty of Time Travel.
    Design & Fashion

    The Beauty of Time Travel

    The Work of Ramdane Touhami and the Agency Art Recherche Industrie for Officine Universelle Buly

    This book explains how a vintage brand transformed into an international success story. The key ingredients include: integrity, attention to detail, and an insatiable curiosity for the world.

    49.90 € Price incl. VAT

    The Beauty of Time Travel is a definitive look into the process of constructing a renowned global brand from the bottom up. It all started with a Balzac novel, a flea market find, and a jolt of creative inspiration. Fast-forward to the present day and Officine Universelle Buly has grown to become a true heavyweight in the beauty industry. Sold in almost every corner of the world, co-founder Ramdane Touhami infused an appreciation for all things vintage with a spirit of conquest and innovation to offer a coveted-catalogue of premium products—often slightly quirky, but always elegant, refined, and delightful.

    So how was a forgotten brand from the 19th-century revived and transformed into one of the most loved names of today? And what exactly underpins this unprecedented retail concept? Presented by its protagonists, The Beauty of Time Travel studies the meticulous work carried out by creative entrepreneur Touhami along with his agency Art Recherche Industrie. It dissects the Buly universe from A to Z, looking at it’s appetite for reinventing traditions whilst revealing the stories, tricks, and (almost) all its secrets.

    branding design Design & Fashion English product Retail Design
    Editors: gestalten & Agency Art Recherche Industrie
    Release date: September 2021
    Format: 23 x 30cm
    Features: 440 pages, full color, hardcover, stitch bound
    ISBN: 978-3-96704-019-7

    Ramdane Touhami is an internationally renowned designer, creative director, and entrepreneur. Since the 1990s, he has launched an array of successful fashion and retail ventures in Paris, London, Tokyo, and New York. Officine Universelle Buly is known globally in the cosmetics world and also for its approach to branding. Touhami continues to head the brand alongside partner Victoire de Taillac.

    This book has been printed in Germany.
    FSC™️ (Forest Stewardship Council™️) Certified.

    Payment and dispatch

    The following terms and conditions apply:

    Dispatch conditions

    The products are delivered all over the world.

    Dispatch costs (inclusive of legally applicable VAT)

    Domestic deliveries (Germany): 

    We do not charge any shipping costs.

    Deliveries to foreign countries:

    Free shipping to European Union and the USA.
    Free worldwide shipping from 60 EUR/USD order value.

    For orders below 60 EUR/USD the following shipping costs apply:
    European Union & USA : € 0,-
    All other countries: € 40,-

    From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

    Delivery periods

    Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
    Please note that deliveries are not made on Sundays and other holidays.
    If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.

    Accepted Payment options

    - Payment by SEPA direct debit
    - Payment via credit card
    - Payment via Sofortüberweisung [immediate transfer]
    - Payment via Google Pay
    - Payment via Apple Pay
    - Shopify Payments, ideal, eps-Überweisung, Bancontact


    Further details on payment
     

    When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.

    You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.

    If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.

    In case of questions, please contact us at the contact details mentioned in the Legal Notice.

    The Beauty of Time Travel is a definitive look into the process of constructing a renowned global brand from the bottom up. It all started with a Balzac novel, a flea market find, and a jolt of creative inspiration. Fast-forward to the present day and Officine Universelle Buly has grown to become a true heavyweight in the beauty industry. Sold in almost every corner of the world, co-founder Ramdane Touhami infused an appreciation for all things vintage with a spirit of conquest and innovation to offer a coveted-catalogue of premium products—often slightly quirky, but always elegant, refined, and delightful.

    So how was a forgotten brand from the 19th-century revived and transformed into one of the most loved names of today? And what exactly underpins this unprecedented retail concept? Presented by its protagonists, The Beauty of Time Travel studies the meticulous work carried out by creative entrepreneur Touhami along with his agency Art Recherche Industrie. It dissects the Buly universe from A to Z, looking at it’s appetite for reinventing traditions whilst revealing the stories, tricks, and (almost) all its secrets.

    branding design Design & Fashion English product Retail Design

    Editors gestalten & Agency Art Recherche Industrie
    Release date: September 2021
    Format: 23 x 30cm
    Features: 440 pages, full color, hardcover, stitch bound
    ISBN: 978-3-96704-019-7

    Ramdane Touhami is an internationally renowned designer, creative director, and entrepreneur. Since the 1990s, he has launched an array of successful fashion and retail ventures in Paris, London, Tokyo, and New York. Officine Universelle Buly is known globally in the cosmetics world and also for its approach to branding. Touhami continues to head the brand alongside partner Victoire de Taillac.

    This book has been printed in Germany.
    FSC™️ (Forest Stewardship Council™️) Certified.

    Payment and dispatch

    The following terms and conditions apply:

    Dispatch conditions

    The products are delivered all over the world.

    Dispatch costs (inclusive of legally applicable VAT)

    Domestic deliveries (Germany): 

    We do not charge any shipping costs.

    Deliveries to foreign countries:

    Free shipping to European Union and the USA.
    Free worldwide shipping from 60 EUR/USD order value.

    For orders below 60 EUR/USD the following shipping costs apply:
    European Union & USA : € 0,-
    All other countries: € 40,-

    From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

    Delivery periods

    Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
    Please note that deliveries are not made on Sundays and other holidays.
    If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.

    Accepted Payment options

    - Payment by SEPA direct debit
    - Payment via credit card
    - Payment via Sofortüberweisung [immediate transfer]
    - Payment via Google Pay
    - Payment via Apple Pay
    - Shopify Payments, ideal, eps-Überweisung, Bancontact


    Further details on payment
     

    When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.

    You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.

    If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.

    In case of questions, please contact us at the contact details mentioned in the Legal Notice.

    49.90 €

    There is a design mythology of how to take over a historical b rand, how to respect the b rand truth and make it attractive now. Through his creative and professional path, Ramdane Touhami will share his career adventures, the rules to respect, and his sources of inspiration in The Beauty of Time Travel by gestalten.
    Officine Universelle Buly returns to a resolutely Art Deco atmosphere, with the promise to look like it set up shop around the opening of the Bergdorf Goodman department store in 1899. The richness of details produces an immersive reality inspired by the Golden Age of New York architecture. Find out more in The Beauty of Time Travel by gestalten and Ramdane Touhami
    Discover how Ramdane Touhami is continuing the work of Jean-Vincent Bully in The Beauty of Time Travel by gestalten
    Officine Universelle Buly’s shop in Tokyo represents an architectural extravagance—a space that embodies the bridges built by Buly be- tween eras and cultures. This audacity was rewarded with two prizes at the 2018 Frame Awards. One half of this bisected store is straight out of 19th-century France: marvellously refined wooden or- naments—pillars with helicoidal engaged columns, candelabras with their bobeches, dentil frieze, cornice, and coffered ceiling—are on display, like a Haussmanian facade.
    The catalog is the cornerstone of the brand’s universe, according to Victoire de Taillac: “The magically illustrated Buly catalog is a gospel that tells the story of the brand’s universe, both material and immaterial. It is entirely conceived and designed in French. Find out more the catalogue in the Beauty of Time Travel.
    To celebrate the opening of the second Buly store, and the first outside France, Touhami refrained from reusing the codes defined for the rue Bonaparte in their entirety. “We need to innovate! The space does dis - play French ornamental elements such as a mural inspired by a me- dieval pharmacy in Burgundy, which took a specifically mandated decorative painter weeks to design.
    On the way to this floral cabinet, the visitor needs to walk through one of the Saintonge Officine’s cupboards with a hidden door. For Ramdane Touhami, this room ‘‘en enfilade’’ brings a slight fantasy atmosphere. Like the wardrobe in Narnia, it is a frontier between two worlds. After a short journey, a majestic—yet intimate—office presents its outdated walls to the eye: casts, frames, and plaster busts bring their company to the preserved beauty of thousands of herbs suspended in a sky of flowers
    Victoire de Taillac and Ramdane Touhani, owners of Officine universelle Buly
    The Beauty of Time Travel studies the meticulous work carried out by creative entrepreneur Touhami along with his agency Art Recherche Industrie.
    A detailed view of the perfume alembics with some alabasters, and a calligraphy display on the wall for the Louvre’s Officine. Find out more about this unique collection in The Beauty of Time Travel.

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