Copy Paste

How Advertising Recycles Ideas

Hidden behind a mask and wearing a cloak of creative curiosity, Joe la Pompe unmasks copycat advertising campaigns and inspires us all to take a closer look.

Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack.  It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call.  A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe’s extensive research, cast their opinion online, and make their own judgements.

Copy Paste, Joe la Pompe’s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it – at least twice. 

Editors: Mike Koedinger
Release date: August 2016
Format: 24 × 30 cm
Features: Full color, hardcover, 228 pages
ISBN: 978-3-89955-690-2

For nearly 20 years, Joe la Pompe has pursued a passion for uncovering identical adverts that flaunt identical ideas and concepts, but that originate from different countries and periods. Joe la Pompe brings them face to face in the most simple and possible striking way. Working undercover with the help of his iconic mask, today, he is the world’s best known “copycat hunter”. The French blogger is followed by advertisers from around the world who love his revelations though their admiration may swiftly change to bitterness once he catches them.

SHIPPING COSTS

All orders within Germany and the US will be shipped for free.

All orders over € 60.00 will be shipped for free.

For other shipments to countries in the European Union, Iceland, Norway, and Switzerland a flat of € 10.00 will be charged.

Any shipping costs will be assessed during the checkout procedure and take into account the full value of goods purchased.


PAYMENT
For shipments to addresses within Germany, payments can be made using a bank transfer, credit card, PayPal, or via Amazon Pay.
For deliveries outside of Germany, payments can be made using a credit card, PayPal, or via Amazon Pay.

Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here

SHIPPING
Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

Deliveries are usually received within 2-3 working days within Germany, the EU, and the US, and within 3-6 days otherwise.

RETURNS
Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.
Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack.  It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call.  A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe’s extensive research, cast their opinion online, and make their own judgements.

Copy Paste, Joe la Pompe’s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it – at least twice. 

Art English Graphic Design Visual Culture

Editors Mike Koedinger
Release date: August 2016
Format: 24 × 30 cm
Features: Full color, hardcover, 228 pages
ISBN: 978-3-89955-690-2

SHIPPING COSTS

All orders within Germany and the US will be shipped for free.

All orders over € 60.00 will be shipped for free.

For other shipments to countries in the European Union, Iceland, Norway, and Switzerland a flat of € 10.00 will be charged.

Any shipping costs will be assessed during the checkout procedure and take into account the full value of goods purchased.


PAYMENT
For shipments to addresses within Germany, payments can be made using a bank transfer, credit card, PayPal, or via Amazon Pay.
For deliveries outside of Germany, payments can be made using a credit card, PayPal, or via Amazon Pay.

Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here

SHIPPING
Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

Deliveries are usually received within 2-3 working days within Germany, the EU, and the US, and within 3-6 days otherwise.

RETURNS
Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.

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