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    Venture Onward by Christian Watson
    To venture onward is to push forward bravely in an uncertain, sometimes difficult world. As a kid, Christian Watson used to repeat the phrase “venture onward” to myself as a kind of mantra; over time, it came to refer not just to bravery but to a continuous pursuit of self-improvement.
    Christian Watson is the designer behind Venture Onward and 1924us.
    Venture Onward contains an essay of designer Christian Watson.
    Examples of brand designs by Christian Watson in Venture Onward, The Design and Curiosities of 1924us.
    Examples of drawings by Christian Watson in his book, Venture Onward.
    Christian Watson working in his atelier. 1924us is the branding studio that he created in Australia.
    Designs, creations and collections by Christian Watson in his monograph, Venture Onward.
    Christian Watson loves drawing with ink.
    Embargo Knife by Christian Watson in his book Venture Onward.
    Little Victories logo was designed by Christian Watson
    Christian Watson never wants to take where he is for granted, nor does he want to be stuck thinking that where he is is good enough. It isn’t a state of permanent dissatisfaction so much as an acknowledgement that better things are always possible: better attitudes, better practices, better design. “Venture onward” is an all-encompassing call for me, and it is something anyone who encounters our work can feel.
    Christian Watson collects matches and older curiosities from the past.
    Visual Culture

    Venture Onward

    The Design and Curiosities of 1924us

    The beauty of nostalgia: 1924us revives modern brands with analogue craftsmanship.

    50.00 € Price incl. VAT

    Step into the world of Christian Watson’s creative studio, 1924us. Favoring historical tools and revisiting old techniques, the graphic designer, photographer, and illustrator applies his vision to anything, from brand and retail design, to tattooing and typography.

    His atelier, 1924us revives modern brands with analogue craftsmanship. Persevering the practices and heritage style of the early 1900s, the brand’s work has come to epitomize this new-old aesthetic beyond the digital. Founded in Portland, 1924us has worked for more than 200 companies and also operates a general store.

    Venture Onward is the comprehensive monograph of the artist’s work, providing beautiful and nostalgic visuals, which inspires readers to slow down and enjoy that which lasts a lifetime.

    craft Visual Culture
    Editors: gestalten & Christian Watson
    Release date: September 2022
    Format: 22,5 x 29 cm
    Features: Full color, hardcover, stitch bound, 288 pages
    ISBN: 978-3-96704-065-4

    1924us is a branding company whose work brings the past into the present, preserving and resurrecting the handmade, heritage style of the 1900s. Founded in 2009, 1924US has worked for more than 200 companies—from small coffee shops to Fortune 500—and now also runs a general store. 1924us founder and creative director, Christian Watson, is an artist, a photographer, and designer.

    FSC™️ (Forest Stewardship Council™️) Certified.

    Payment and dispatch

    The following terms and conditions apply:

    The products are delivered all over the world.

    Dispatch costs (inclusive of legally applicable VAT)

    Domestic deliveries (Germany): 

    Bücherbestellungen werden grundsätzlich kostenfrei versandt.

    Andere Produkte, die keine Bücher sind und deren Bruttobestellwert weniger als mind. 20 € beträgt, werden mit einer 4 € Versandkostenpauschale berechnet.

    From an order value of 20,00 € onwards, we deliver shipments free of cost.

    Deliveries to foreign countries:

    Free shipping to European Union and the USA.
    Free worldwide shipping from 60 EUR/USD order value.

    For orders below 60 EUR/USD the following shipping costs apply:
    European Union & USA : € 0,-
    All other countries: € 40,-

    From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

    Delivery periods

    Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
    Please note that deliveries are not made on Sundays and other holidays.
    If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.
    Accepted Payment options

    - Payment by SEPA direct debit
    -  Payment via credit card
    -  Payment via Sofortüberweisung [immediate transfer]
    -  Payment via Google Pay
    -  Payment via Apple Pay
    -  Shopify Payments, ideal, eps-Überweisung, Bancontact



    Further details on payment

    When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.
    You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.

    If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


    In case of questions, please contact us at the contact details mentioned in the Legal Notice.
    Step into the world of Christian Watson’s creative studio, 1924us. Favoring historical tools and revisiting old techniques, the graphic designer, photographer, and illustrator applies his vision to anything, from brand and retail design, to tattooing and typography.

    His atelier, 1924us revives modern brands with analogue craftsmanship. Persevering the practices and heritage style of the early 1900s, the brand’s work has come to epitomize this new-old aesthetic beyond the digital. Founded in Portland, 1924us has worked for more than 200 companies and also operates a general store.

    Venture Onward is the comprehensive monograph of the artist’s work, providing beautiful and nostalgic visuals, which inspires readers to slow down and enjoy that which lasts a lifetime.

    craft Visual Culture

    Editors gestalten & Christian Watson
    Release date: September 2022
    Format: 22,5 x 29 cm
    Features: Full color, hardcover, stitch bound, 288 pages
    ISBN: 978-3-96704-065-4

    1924us is a branding company whose work brings the past into the present, preserving and resurrecting the handmade, heritage style of the 1900s. Founded in 2009, 1924US has worked for more than 200 companies—from small coffee shops to Fortune 500—and now also runs a general store. 1924us founder and creative director, Christian Watson, is an artist, a photographer, and designer.

    FSC™️ (Forest Stewardship Council™️) Certified.

    Payment and dispatch

    The following terms and conditions apply:

    The products are delivered all over the world.

    Dispatch costs (inclusive of legally applicable VAT)

    Domestic deliveries (Germany): 

    Bücherbestellungen werden grundsätzlich kostenfrei versandt.

    Andere Produkte, die keine Bücher sind und deren Bruttobestellwert weniger als mind. 20 € beträgt, werden mit einer 4 € Versandkostenpauschale berechnet.

    From an order value of 20,00 € onwards, we deliver shipments free of cost.

    Deliveries to foreign countries:

    Free shipping to European Union and the USA.
    Free worldwide shipping from 60 EUR/USD order value.

    For orders below 60 EUR/USD the following shipping costs apply:
    European Union & USA : € 0,-
    All other countries: € 40,-

    From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

    Delivery periods

    Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
    Please note that deliveries are not made on Sundays and other holidays.
    If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.
    Accepted Payment options

    - Payment by SEPA direct debit
    -  Payment via credit card
    -  Payment via Sofortüberweisung [immediate transfer]
    -  Payment via Google Pay
    -  Payment via Apple Pay
    -  Shopify Payments, ideal, eps-Überweisung, Bancontact



    Further details on payment

    When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.
    You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.

    If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


    In case of questions, please contact us at the contact details mentioned in the Legal Notice.

    50.00 €

    To venture onward is to push forward bravely in an uncertain, sometimes difficult world. As a kid, Christian Watson used to repeat the phrase “venture onward” to myself as a kind of mantra; over time, it came to refer not just to bravery but to a continuous pursuit of self-improvement.
    Christian Watson is the designer behind Venture Onward and 1924us.
    Venture Onward contains an essay of designer Christian Watson.
    Examples of brand designs by Christian Watson in Venture Onward, The Design and Curiosities of 1924us.
    Examples of drawings by Christian Watson in his book, Venture Onward.
    Christian Watson working in his atelier. 1924us is the branding studio that he created in Australia.
    Designs, creations and collections by Christian Watson in his monograph, Venture Onward.
    Christian Watson loves drawing with ink.
    Embargo Knife by Christian Watson in his book Venture Onward.
    Little Victories logo was designed by Christian Watson
    Christian Watson never wants to take where he is for granted, nor does he want to be stuck thinking that where he is is good enough. It isn’t a state of permanent dissatisfaction so much as an acknowledgement that better things are always possible: better attitudes, better practices, better design. “Venture onward” is an all-encompassing call for me, and it is something anyone who encounters our work can feel.
    Christian Watson collects matches and older curiosities from the past.

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