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Ornamental Conifer on the New Rules of Branding
Typography, optimism, and the art of reclaiming the language of advertising.
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Advertising borrowed its visual grammar from art. Ornamental Conifer is borrowing it back. British artist Ornamental Conifer, born Nicolai Sclater, transforms the familiar language of branding into a form of personal authorship. From Porsche liveries and Formula 1 helmets to streetwear, his hand-painted lettering reclaims commercial aesthetics for optimism, humor, and human connection in a body of work where typography becomes art and craftsmanship becomes quiet resistance.
| Category: | Photography & Visual Culture |
|---|---|
| Editors: | gestalten |
| Authors: | Nicolai Sclater |
| Release date: | February 2027 |
| Format: | 22,5 x 29 cm |
| Features: | Full color, hardcover, stitch bound |
| Language: | English |
| Pages: | 272 |
| ISBN: | 978-3-96704-258-0 |
Nicolai Sclater, known as Ornamental Conifer, is a British artist based in Los Angeles. Working across sign-painting, typography, vehicles, furniture, and public art, he has developed one of today's most distinctive visual languages, balancing collaborations with global brands and a deeply personal artistic practice.
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HOPE you like the title
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