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Marvel by Design, Graphic Design Strategies of the World's Greatest Comics Company by gestalten
Marvel by Design is a book about the Graphic Design Strategies of the World's Greatest Comics Company
Find out everything about the art of designing Marvel in Marvel By Design.
In Marvel By Design, you will discover how Marvel became this legendary comic book publisher.
Learn about the anatomy of a comic book cover in Marvel By Design.
Marvel By Design is a celebration of the company’s visual language.
Graphic designer Mike Essl explains in Marvel By Design how logos are a reflection of a book's visual storytelling.
Discover how the super heroine Ms. Marvel went from feminist for her era to feminist for any era in Marvel By Design.
Lettering a comic book requires exacting attention to detail, but designing sound effects are where letterers let their creativity shine.
Black Panther is about Afrofuturism, find out more about it in Marvel By Design.
The Black Widow first appeared in Tales of Suspense #52 (1964) as a Soviet agent. The story’s art focuses on Iron Man and is standard for mid-1960s Marvel super hero comics: a classic panel layout, an emphasis on the hero’s action scenes, and a familiar palette of primary colors. Find out more in Marvel By Design.
Have a look at the different logos of The Incredible Hulk in Marvel By Design
The Avengers logo has the unenviable task of representing some of Marvel’s biggest stars under one collective banner. Marvel By Design explains the creative process behind this iconic logo.
The table of contents of Marvel By Design by gestalten and Marvel.
What is a Marvel cover? Perhaps the best way to answer this question is to start with what it is not. A Marvel cover is not timid. It is not dull. It is not shy, self-serious, or elitist. And like all comic book covers, a Marvel cover is also not art—though it is an art form, and one that Marvel has perfected and reinvented time and time again.
Discover how Mavel became Marvel. In Marvel By Design, discover why Marvel is now a globally recognizable brand.
In Ms. Marvel #1 (1977) Carol Danvers discovered her super-powers and took the codename Ms. Marvel. As a mortal, Danvers was the editor of a women’s magazine and an ardent advocate of equal pay for women, but her super hero identity was tied to the era’s ultra-feminized depictions of female characters. Read more about it in Marvel By Design.
gestalten

Marvel By Design

Graphic Design Strategies of the World's Greatest Comics Company

Get the special edition of Marvel By Design with exclusive bonus features.

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Description

As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel’s comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more.

Marvel By Design will celebrate the company’s visual language with an in-depth exploration of the design process behind the brand’s most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics.

Throughout the book, Marvel By Design will connect the dots between comic book culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large. 
Marvel by Design, Graphic Design Strategies of the World's Greatest Comics Company by gestalten
Marvel By Design Sale price50.00 €

Free shipping over €29 (EU) and €99 worldwide

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