Porsche People

Porsche People portrays a community of Porsche enthusiasts that shapes the brand today. From mechanics in workshops to collectors, racing drivers, photographers, and festival organizers, this photo book showcases people who share one thing in common: their uncompromising passion for Porsche.

This coffee table book offers fuel for all senses: Between horsepower figures and goosebump moments, it tells personal stories, offers insights into insider knowledge, and presents the individual vehicles of its protagonists. The result is a multifaceted portrait of a scene where Petro Surf Festivals are replacing traditional Concours d'Elegance events and where driving culture is being redefined.

Ralph Jahns brings many years of experience in the luxury lifestyle sector and has collaborated with renowned brands such as AMG, HUGO BOSS, Mercedes-Benz, Porsche, and the Swatch Group. With his extensive marketing expertise, he was responsible, among other things, for the marketing of internationally renowned sporting events, including the German Masters, the Porsche Tennis Grand Prix, and the Europe-wide motorsports racing series DTM—most recently as head of marketing. Today, his focus is on curatorial projects in the fields of art, design, automotive, and architecture. He curates, conceives, develops, and designs books and exhibition concepts, including for the Porsche Museum, Bucherer Switzerland, and the internationally renowned design duo Jehs+Laub. Martin Werner studied sports management at IST Fernuniversität Düsseldorf while he was a professional soccer player. Today, he is an author, host, podcaster, and communications consultant. Among other things, he writes book projects, profiles, and interviews, and hosts events, talk shows, and other formats. He also develops communications strategies for publishers, companies, and public figures. He co-authored the SPIEGEL bestseller “Kämpferherz” by Ben Zucker. On the Men’s Health podcast “Dein erstes Mal,” he hosts conversations with guests from the worlds of music, sports, culture, entertainment, and society.