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The Beauty of Time Travel

The Work of Ramdane Touhami and the Agency Art Recherche Industrie for Officine Universelle Buly

This book explains how a vintage brand transformed into an international success story. The key ingredients include: integrity, attention to detail, and an insatiable curiosity for the world.

The Beauty of Time Travel is a definitive look into the process of constructing a renowned global brand from the bottom up. It all started with a Balzac novel, a flea market find, and a jolt of creative inspiration. Fast-forward to the present day and Officine Universelle Buly has grown to become a true heavyweight in the beauty industry. Sold in almost every corner of the world, co-founder Ramdane Touhami infused an appreciation for all things vintage with a spirit of conquest and innovation to offer a coveted-catalogue of premium products—often slightly quirky, but always elegant, refined, and delightful.

So how was a forgotten brand from the 19th-century revived and transformed into one of the most loved names of today? And what exactly underpins this unprecedented retail concept? Presented by its protagonists, The Beauty of Time Travel studies the meticulous work carried out by creative entrepreneur Touhami along with his agency Art Recherche Industrie. It dissects the Buly universe from A to Z, looking at it’s appetite for reinventing traditions whilst revealing the stories, tricks, and (almost) all its secrets.

Editors: gestalten & Agency Art Recherche Industrie
Release date: September 2021
Format: 23 x 30cm
Features: 440 pages, full color, hardcover, stitch bound
ISBN: 978-3-96704-019-7

Ramdane Touhami is an internationally renowned designer, creative director, and entrepreneur. Since the 1990s, he has launched an array of successful fashion and retail ventures in Paris, London, Tokyo, and New York. Officine Universelle Buly is known globally in the cosmetics world and also for its approach to branding. Touhami continues to head the brand alongside partner Victoire de Taillac.

This book has been printed in Germany.
FSC™️ (Forest Stewardship Council™️) Certified.

Payment and dispatch

The following terms and conditions apply:

Dispatch conditions

The products are delivered all over the world.

Dispatch costs (inclusive of legally applicable VAT)

Domestic deliveries (Germany): 

We do not charge any shipping costs.

Deliveries to foreign countries:

Free shipping to European Union and the USA.
Free worldwide shipping from 60 EUR/USD order value.

For orders below 60 EUR/USD the following shipping costs apply:
European Union & USA : € 0,-
All other countries: € 40,-


From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

Delivery periods

Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
Please note that deliveries are not made on Sundays and other holidays.

If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.

Accepted Payment options

-  Payment via SEPA direct debit
-  Payment via credit card
-  Payment via PayPal
-  Payment via PayPal Express
-  Payment via Sofortüberweisung [immediate transfer]
-  Payment via Google Pay
-  Payment via Apple Pay
-  Shopify Payments, ideal, eps-Überweisung, Bancontact



Further details on payment

 

If payment is to be made via an SEPA base debit note or an SEPA corporate debit note, you authorise us to collect the billing amount from the specified account by issuing a corresponding SEPA mandate. You will receive a pre-notification at least 5 days before the date of the direct debit collection. Please ensure that the account in question possesses sufficient covering funds on the due date.

If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


In case of questions, please contact us at the contact details mentioned in the Legal Notice.
The Beauty of Time Travel is a definitive look into the process of constructing a renowned global brand from the bottom up. It all started with a Balzac novel, a flea market find, and a jolt of creative inspiration. Fast-forward to the present day and Officine Universelle Buly has grown to become a true heavyweight in the beauty industry. Sold in almost every corner of the world, co-founder Ramdane Touhami infused an appreciation for all things vintage with a spirit of conquest and innovation to offer a coveted-catalogue of premium products—often slightly quirky, but always elegant, refined, and delightful.

So how was a forgotten brand from the 19th-century revived and transformed into one of the most loved names of today? And what exactly underpins this unprecedented retail concept? Presented by its protagonists, The Beauty of Time Travel studies the meticulous work carried out by creative entrepreneur Touhami along with his agency Art Recherche Industrie. It dissects the Buly universe from A to Z, looking at it’s appetite for reinventing traditions whilst revealing the stories, tricks, and (almost) all its secrets.

branding design Design & Fashion English product Retail Design

Editors gestalten & Agency Art Recherche Industrie
Release date: September 2021
Format: 23 x 30cm
Features: 440 pages, full color, hardcover, stitch bound
ISBN: 978-3-96704-019-7

Ramdane Touhami is an internationally renowned designer, creative director, and entrepreneur. Since the 1990s, he has launched an array of successful fashion and retail ventures in Paris, London, Tokyo, and New York. Officine Universelle Buly is known globally in the cosmetics world and also for its approach to branding. Touhami continues to head the brand alongside partner Victoire de Taillac.

This book has been printed in Germany.
FSC™️ (Forest Stewardship Council™️) Certified.

Payment and dispatch

The following terms and conditions apply:

Dispatch conditions

The products are delivered all over the world.

Dispatch costs (inclusive of legally applicable VAT)

Domestic deliveries (Germany): 

We do not charge any shipping costs.

Deliveries to foreign countries:

Free shipping to European Union and the USA.
Free worldwide shipping from 60 EUR/USD order value.

For orders below 60 EUR/USD the following shipping costs apply:
European Union & USA : € 0,-
All other countries: € 40,-


From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

Delivery periods

Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
Please note that deliveries are not made on Sundays and other holidays.

If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.

Accepted Payment options

-  Payment via SEPA direct debit
-  Payment via credit card
-  Payment via PayPal
-  Payment via PayPal Express
-  Payment via Sofortüberweisung [immediate transfer]
-  Payment via Google Pay
-  Payment via Apple Pay
-  Shopify Payments, ideal, eps-Überweisung, Bancontact



Further details on payment

 

If payment is to be made via an SEPA base debit note or an SEPA corporate debit note, you authorise us to collect the billing amount from the specified account by issuing a corresponding SEPA mandate. You will receive a pre-notification at least 5 days before the date of the direct debit collection. Please ensure that the account in question possesses sufficient covering funds on the due date.

If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


In case of questions, please contact us at the contact details mentioned in the Legal Notice.

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