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    The New Beauty is a book about the modern look at beauty, culture and fashion
    The evolution of the beauty ideal in The New Beauty by gestalten and Kari Molvar
    An explosion of modern influences—from technology to engaged activism to gender fluidity—has radically reshaped and globalized the perception of aesthetics. Beauty is no longer hinged on conforming and fitting in, but telling your story through your appearance.
    Fingernails, in fact, are part of what make us unique as humans, and distinguish us from other mammals. Find out more in The New Beauty by gestalten and Kari Molvar.
    Taboos that were never talked about are part of the mainstream conversation, whether it’s body hair and odor, hormones, the realities of aging or the normalizing of acne. Makeup, for that matter, has moved far beyond fixing perceived flaws or camouflaging the face to become a new mode of self-expression, a medium to explore themes related to individuality, community, and creativity.
    Thankfully, the discussion around hormonal shifts is less toxic today now that women—activists, artists, and health advocates—are using their platforms to speak out. The New Beauty takes another look at beauty, fashion, and culture.
    Jamaican model, actor, and singer Grace Jones pioneered the breaking down of gender boundaries with her distinctive, androgynous appearance. Find out more about the evolution of the beauty ideal in The New Beauty by gestalten and Kari Molvar.
    Life magazine portrait of American beauty pageant winner Kathy Huppe, posing in her crown and sash with a raised fist after she resigned the title of Miss Montana 1970 rather than suppress her anti-war views. Find out more about the evolution of the beauty ideal in The New Beauty by gestalten and Kari Molvar.
    In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and women in particular, have historically faced pressure to conform to rigid ideals set by society, nowadays brands and consumers are embracing uniqueness and celebrating identity. Creating a platform for conversation and deconstructing taboos in the process, The New Beauty captures an essential moment of transformation in the business of beauty.
    Design & Fashion

    The New Beauty

    A Modern Look At Beauty, Culture, and Fashion

    A visual journey into the past, present, and future of human beautification in a globalized world

    39.90 € Price incl. VAT

    In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and women in particular, have historically faced pressure to conform to rigid ideals set by society, nowadays brands and consumers are embracing uniqueness and celebrating identity. Creating a platform for conversation and deconstructing taboos in the process, The New Beauty captures an essential moment of transformation in the business of beauty by exploring the industry from historical, scientific, and journalistic perspectives.

    From using makeup as a means to challenge gender, to the link between hairstyling and community-building, or rituals as a form of self-care, The New Beauty is positioned to appeal to anyone with an interest in feeling well in their own skin.



    design Design & Fashion Fashion
    Editors: gestalten & Kari Molvar
    Release date: May 2021
    Format: 21 x 26 cm
    Features: Full color, hardcover, stitch bound, 256 pages
    ISBN: 978-3-89955-860-9

    American lifestyle journalist and writer of Be Well, Kari Molvar offers a contemporary look at the universe of beauty. Regularly contributing to The New York Times, Vogue and The Wall Street Journal, her second book with gestalten goes beyond the superficial to investigate the historical, scientific, and political motifs in what is a booming global industry.

    FSC™️ (Forest Stewardship Council™️) Certified.

    Payment and dispatch

    The following terms and conditions apply:

    The products are delivered all over the world.

    Dispatch costs (inclusive of legally applicable VAT)

    Domestic deliveries (Germany): 

    Bücherbestellungen werden grundsätzlich kostenfrei versandt.

    Andere Produkte, die keine Bücher sind und deren Bruttobestellwert weniger als mind. 20 € beträgt, werden mit einer 4 € Versandkostenpauschale berechnet.

    From an order value of 20,00 € onwards, we deliver shipments free of cost.

    Deliveries to foreign countries:

    Free shipping to European Union and the USA.
    Free worldwide shipping from 60 EUR/USD order value.

    For orders below 60 EUR/USD the following shipping costs apply:
    European Union & USA : € 0,-
    All other countries: € 40,-

    From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

    Delivery periods

    Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
    Please note that deliveries are not made on Sundays and other holidays.
    If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.
    Accepted Payment options

    - Payment by SEPA direct debit
    -  Payment via credit card
    -  Payment via Sofortüberweisung [immediate transfer]
    -  Payment via Google Pay
    -  Payment via Apple Pay
    -  Shopify Payments, ideal, eps-Überweisung, Bancontact



    Further details on payment

    When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.
    You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.

    If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


    In case of questions, please contact us at the contact details mentioned in the Legal Notice.
    In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and women in particular, have historically faced pressure to conform to rigid ideals set by society, nowadays brands and consumers are embracing uniqueness and celebrating identity. Creating a platform for conversation and deconstructing taboos in the process, The New Beauty captures an essential moment of transformation in the business of beauty by exploring the industry from historical, scientific, and journalistic perspectives.

    From using makeup as a means to challenge gender, to the link between hairstyling and community-building, or rituals as a form of self-care, The New Beauty is positioned to appeal to anyone with an interest in feeling well in their own skin.



    design Design & Fashion Fashion

    Editors gestalten & Kari Molvar
    Release date: May 2021
    Format: 21 x 26 cm
    Features: Full color, hardcover, stitch bound, 256 pages
    ISBN: 978-3-89955-860-9

    American lifestyle journalist and writer of Be Well, Kari Molvar offers a contemporary look at the universe of beauty. Regularly contributing to The New York Times, Vogue and The Wall Street Journal, her second book with gestalten goes beyond the superficial to investigate the historical, scientific, and political motifs in what is a booming global industry.

    FSC™️ (Forest Stewardship Council™️) Certified.

    Payment and dispatch

    The following terms and conditions apply:

    The products are delivered all over the world.

    Dispatch costs (inclusive of legally applicable VAT)

    Domestic deliveries (Germany): 

    Bücherbestellungen werden grundsätzlich kostenfrei versandt.

    Andere Produkte, die keine Bücher sind und deren Bruttobestellwert weniger als mind. 20 € beträgt, werden mit einer 4 € Versandkostenpauschale berechnet.

    From an order value of 20,00 € onwards, we deliver shipments free of cost.

    Deliveries to foreign countries:

    Free shipping to European Union and the USA.
    Free worldwide shipping from 60 EUR/USD order value.

    For orders below 60 EUR/USD the following shipping costs apply:
    European Union & USA : € 0,-
    All other countries: € 40,-

    From an order value of 60,00 €, we deliver shipments to foreign countries free of cost.

    Delivery periods

    Unless otherwise specified in the quote, domestic delivery of goods shall be made (Germany) within 2 - 4 days, for deliveries abroad within 3 - 15 days from conclusion of contract (if advance payment agreed from the date of the payment instruction).
    Please note that deliveries are not made on Sundays and other holidays.
    If you have ordered articles with different delivery dates, we send the articles together in one delivery if no other agreement has been made. The delivery date for the complete order will be the same as that of the article with the longest delivery time.
    Accepted Payment options

    - Payment by SEPA direct debit
    -  Payment via credit card
    -  Payment via Sofortüberweisung [immediate transfer]
    -  Payment via Google Pay
    -  Payment via Apple Pay
    -  Shopify Payments, ideal, eps-Überweisung, Bancontact



    Further details on payment

    When paying by SEPA direct debit, you authorize us by issuing a corresponding SEPA mandate to collect the invoice amount from the specified account.
    You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are obliged to ensure sufficient funds in the account on the announced date.

    If payment is made using a credit card, your credit card account is debited in conjunction with the conclusion of the contract.


    In case of questions, please contact us at the contact details mentioned in the Legal Notice.

    39.90 €

    The evolution of the beauty ideal in The New Beauty by gestalten and Kari Molvar
    An explosion of modern influences—from technology to engaged activism to gender fluidity—has radically reshaped and globalized the perception of aesthetics. Beauty is no longer hinged on conforming and fitting in, but telling your story through your appearance.
    Fingernails, in fact, are part of what make us unique as humans, and distinguish us from other mammals. Find out more in The New Beauty by gestalten and Kari Molvar.
    Taboos that were never talked about are part of the mainstream conversation, whether it’s body hair and odor, hormones, the realities of aging or the normalizing of acne. Makeup, for that matter, has moved far beyond fixing perceived flaws or camouflaging the face to become a new mode of self-expression, a medium to explore themes related to individuality, community, and creativity.
    Thankfully, the discussion around hormonal shifts is less toxic today now that women—activists, artists, and health advocates—are using their platforms to speak out. The New Beauty takes another look at beauty, fashion, and culture.
    Jamaican model, actor, and singer Grace Jones pioneered the breaking down of gender boundaries with her distinctive, androgynous appearance. Find out more about the evolution of the beauty ideal in The New Beauty by gestalten and Kari Molvar.
    Life magazine portrait of American beauty pageant winner Kathy Huppe, posing in her crown and sash with a raised fist after she resigned the title of Miss Montana 1970 rather than suppress her anti-war views. Find out more about the evolution of the beauty ideal in The New Beauty by gestalten and Kari Molvar.
    In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and women in particular, have historically faced pressure to conform to rigid ideals set by society, nowadays brands and consumers are embracing uniqueness and celebrating identity. Creating a platform for conversation and deconstructing taboos in the process, The New Beauty captures an essential moment of transformation in the business of beauty.

    What People Say

    "This archive of the culture surrounding beauty ventures beyond a superficial exploration to study the industry through the lens of history, science, and media."

    Surface Magazine

    "New horizons: from make-up that blurs gender lines to hairstyles that strengthen identity bonds, from body positivity to wellness rituals as a form of self-care, Kari Molvar's book is a visual journey through the change we are experiencing. (...) a freshly printed essay that arranges iconographic fragments to illuminate and understand the Zeitgeist"

    Vogue

    "Coffee table book The New Beauty captures the current zeitgeist in the beauty landscape. Where previously we felt pressure to live up to an ideal, now the focus is on the individual. (...) Highly recommended for anyone with any interest in the cosmetics industry."

    Elle

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